Learning from the best

Duolingo Killed Duo. It Went Viral.

The language app's mascot "died" in a massive social media stunt, generating 120 million views and driving huge user engagement. Discover the simple, brilliant strategy that turned a fictional death into a real-world marketing triumph. Read the full case study.

How did Spotify make its annual "Wrapped" a global cultural event? They transformed user data into personal identity and engineered it to be shared. This case study breaks down the strategy behind one of the most successful marketing machines ever built. Read the full case study.