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The concept of User Experience (UX) has evolved far beyond the realm of mere aesthetics or usability; it is now a fundamental driver of business strategy, directly influencing revenue, operational efficiency, and market differentiation. In today's hyper-competitive digital landscape, a superior UX is not a luxury, it is the essential foundation for sustainable growth and a powerful moat against disruption. Companies that treat UX as a strategic priority consistently outperfor

Introduction The rise of Artificial Intelligence (AI) has fundamentally reshaped the landscape of marketing, offering unprecedented capabilities for personalization, efficiency, and scale. From programmatic ad buying to hyper-personalized content generation, AI is no longer a futuristic concept but a foundational component of modern marketing strategy [1]. However, as organizations race to automate, a critical question emerges: At what point does excessive automation erode th